Google Analytics - Antique Sales Fall

I’ve told you before that Mouse likes doing maths. A little while ago he noticed on Google Trends that whilst chocolate was performing well antiques were not going so well. Well he got his abacus out and looked at a couple of trends comparatively. Antique furniture he knows has been going down in value so he checked the web searches for this and blogs. This lets you know the volume of traffic in Google searches (right hand axis) per year (bottom axis). Well the message is clear, everyone is blogging. Interesting, says Mouse over my shoulder, I wonder if anyone is listening? He yawns. What about glass, he asks. Is it a good time to buy? He gets me to look at the year on year price change of antique glass versus the search volume. Both are in decline with a 6-8% fall in price year on year (not incl. auction or ebay sales, and for moderately priced UK glass in the range roughly $100 - $1000).

Should I panic, I wonder. Mouse shakes his head sagely, as I thought he remarks. What does Mouse recommend? When the market is down you buy, buy, buy... meanwhile he’s off to his hammock for a well earned snooze.